Millennial customers today, besides being a growing dominant group in purchasing goods, also apply a greater focus on a company's social values -- its social responsibility, sustainability, and ethics.
Before, a large majority of consumers only cared about the end-products. Not anymore. Today, they want to make sure that they are getting ethically and sustainably sourced products. Because the information is now freely available (thanks, internet!) they can even go as far as looking at the conditions of workers in the factories. So, if a business wants to win the hearts and minds of potential customers, then becoming a 'certified B Corp' company is definitely a big step in the right direction
‘B’ Corp Certification
The process of becoming certified has been really interesting and has helped many to evolve their social and environmental approach. The B Corp certification addresses cover five key impact areas:
• Governance
• Workers
• Community
• Environment
• Customers
The B Corp certification process is rigorous, and requires reaching a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity, and corporate transparency. To complete the certification, the company will have to legally embed its commitment to a purpose beyond profit.
How Does B Certification Impact Company, Team, and Clients?
Consumers today are gauging retailers on many more parameters like: sympathetic labor practices, community involvement, ethical dealings with vendors, humane treatment of animals among others. Today, Companies are pursuing certifications to increase their commitment towards sustainability and social responsibility and put “good” ahead of profits in a programmatic way that changes the fabric of a company’s culture.
Once a company is certified, clients can be safe in the knowledge that through rigorous testing and certification our ethos and values along with approach and processes are designed to have a positive impact on our employees, communities, and the environment and aspire to do no harm and benefit everyone.
A study on consumer habits suggests that consumers are demanding that the companies should value the interests of the society and at least have some sense of responsibility towards the societal interest and wellbeing. Therefore, it makes sense for companies to be delighted to become certified B Corp Certified companies and are redefining business success by measuring their performance against goals that include protecting the environment and taking care of employees and the local community.
Tiger Global is now part of a community of over 3,400+ businesses globally certified as B Corps. We are really proud of this achievement joining a growing group of companies who are reinventing business by demonstrating our social and environmental standards, showing our commitment by pursuing purpose as well as profit. This builds on our ethos, heritage, commitment, and reputation as having a sustainable and ethical approach to business.
Tiger Global is an outsourcing product manufacturing company in the UK that has taken time to grow our knowledge, find the best partners, and challenge ourselves to help create new, inventive solutions. We strive to be part of the change, driving better behaviours that improve the lives of people and communities and protect our precious planet. Join us to help save our planet, if we all join in then we'll get there.
